The process
Four weeks. Four phases.
A predictable rhythm with one designer, weekly preview links and just two scheduled calls — kickoff and launch.
- Week 1
Discover
One kickoff call, then a written brief. We lock scope, audience and the few things that must be true.
- Week 2
Design
Custom layouts in the browser — not Figma slides. Preview link Friday, feedback on your time.
- Week 3
Build
Production code as we design. Updated preview link with everything clickable.
- Week 4
Ship
Polish, performance, SEO. One launch call, then we host it and look after it.
Communication
Async-first. Two calls, total.
Kickoff call
30 minutes, once. We align on scope, audience and brand. Everything after is async.
Friday update
A short written note + a live preview link. Review on your time, leave comments in the thread.
Loom walkthroughs
Short videos when something needs explaining. Watch at 2x. No meeting required.
Shared channel
Slack, email or your tool of choice. Replies inside the business day.
Launch call
30 minutes, once. We go live together. Then hosting + care plan take over.